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Maesa Expands Fragrance Portfolio with String Theory Brand

String Theory is a new science-backed pheromone-mimicking fragrance brand that fuses chemistry and fragrance.

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By: Rachel Klemovitch

Assistant Editor

Maesa is expanding its fragrance portfolio with String Theory. This is a revolutionary new fragrance brand using Phero-Mimetic Technology to enhance desire and ignite real attraction and connection for all.

Dana Steinfeld, Chief Innovation & Blue Sky Officer for Maesa, commented,

“We’re increasingly seeing the effects of loneliness and dating fatigue on today’s consumer. As consumers turn to fragrance with emotional benefits, the time was right to launch a brand designed to support authentic connection. With Strong Theory, we’re leveraging science-backed fragrance innovation to offer modern and desirable solutions for attraction.”

The brand is rooted in the “invisible string theory,” a popular concept that suggests there’s an unseen thread connecting us to those we’re meant to meet. 

As burnout from digital-first connections and superficial interaction grows, more consumers are craving real-life experiences that offer emotionally present, authentic, and genuinely human connections.

The packaging features a strikingly sensual red shade. It also had round caps and a simple, slim silhouette. 

String Theory’s first collection includes four products, EDPs and rollerballs for Him and for Her:

Feral Haze for Him: Notes of dark rum, oakwood, vanilla caviar, cognac vapor

Feral Haze for Her: Notes of vanilla orchid, dark rum, amber, tonka bean, musk

Designed to layer and leave a long-lasting scent impression, each fragrance is powered by signature Phero-Mimetic Technology, a scientifically proven method designed to mimic the effect of pheromones to enhance confidence, sensuality, and attraction.

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